Alice™ Case Studies
Alice® is Mad Systems' patented AI-driven personalization engine — the intelligence that makes venues responsive to individual visitors. These case studies demonstrate how Alice transforms static environments into dynamic, personally meaningful experiences.
Alice® draws from a curated Body of Knowledge — a museum-approved, venue-controlled database of facts, stories, images, and media. When combined with CheshireCat® recognition, Alice can identify who a visitor is (with their consent), what they're interested in, and what level of content depth they prefer, then deliver tailored experiences in real time.
For the California Department of Water Resources, Alice® powers an interactive exhibition about water infrastructure and conservation. Visitors receive personalized tours based on their interests — from casual family-friendly explorations to detailed technical deep-dives for engineering professionals.
At the relaunched Flux Innovation Lounge, Alice® delivers AI-driven interactive content that adapts to each visitor's profile, demonstrating the technology's capabilities in a corporate innovation context.