Lory™ Case Study

Lory® is Mad Systems' patented multilingual tour guide system that delivers personalized content to visitors' own smart devices. This case study explores how Lory has been deployed across multiple venue types to transform the visitor experience.

The Challenge

Traditional audio guides are expensive to maintain, require dedicated hardware, and can only serve one language at a time. They create bottlenecks at distribution points and add operational complexity. Visitors increasingly expect to use their own devices.

The Lory Solution

Lory® delivers multi-language interpretive content directly to visitors' smartphones — no app download required, no special hardware needed. Content adapts to the visitor's language preference and can be layered for different depth levels: casual browsers receive concise highlights, while deep-dive learners get extended narratives.

Results

• Multilingual delivery in 30+ languages without dedicated hardware
• Reduced operational costs — no devices to charge, clean, or replace
• Increased visitor engagement through personalized content depth
• Accessibility features including closed captions and hearing aid compatibility
• Real-time analytics on visitor engagement patterns

Lory® is part of the AV++® ecosystem and runs on the QuickSilver® backbone, ensuring non-proprietary, future-proof operation with 15–20+ year system lifecycles.